Taco Bell Has More Menu Changes Coming (Yes On Mexican Pizza)

Taco Bell wants your attention.

The Yum Brands (YUM) – Get Yum! Brands, Inc. report fast-food chain has long been the kid who jumps into the pool and endlessly calls on his or her parents to watch. The only difference is unlike that kid, who’s not really doing anything worth looking up from your phone for, Taco Bell has innovated and then demanded that people watch.

Sometimes that’s bold food innovation (Doritos (PEP) – Get PepsiCo, Inc. report Locos Tacos are an undeniably good idea), while at other times it’s more of a “yeah, we did that” bravado like the chain’s tacos made with a fried chicken shell.

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