FTX, other crypto firms ditch sports deals as market collapses

Cryptocurrency companies poured billions of dollars into sports sponsorships in 2021 — but this year’s downturn has made the flood of cash dry up, The Post has learned. As the so-called “crypto winter” takes hold and companies look to trim costs, firms that splurged heavily on sports deals last year are now looking to cut … Read more

Weighing whether cryptocurrency, sports and fans are a good combination

Cryptocurrencies and the exchanges they trade on have been a runaway gravy train in sports in the past year, with athletes hawking them in ads, entering teams, arenas inking naming rights deals and even umpires wearing logos. But as evidenced by last week’s crypto crash, there’s a risk when investing in unregulated assets. So should … Read more

As Musk buyout looms, Twitter searches for its soul

SAN FRANCISCO (AP) — A toxic cesspool. The lifeline. A finger on the world’s pulse. Twitter is all these things and more to its over 217 million users around the world — politicians, journalists, activists, celebrities, weirdos and normies, cat and dog lovers and just about anyone else with an internet connection. For Elon Muskits … Read more